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Click-Worthy CTAs: How To Craft Effective Call-to-Action Buttons

Published Fri, 07 Feb 2025 14:11:24 GMT

Sponsored ContentYou invested in driving website traffic. Now what? You must entice visitors to take the next step, like signing up for your newsletter or making a purchase. While conversion rate optimization (CRO) is a vast topic, there’s one critical component you can optimize right now: Call-to-action (CTA) buttons.What Are CTA Buttons, and Why Are They Important?CTA buttons are interactive elements on websites, mobile apps, emails, or other digital touchpoints to prompt users to take action, i.e., place an order, join the email list, download a resource, or schedule a meeting.CTA buttons help drive engagement and guide users through their online journey. By indicating a clear next step and reducing confusion, you can increase conversions or meet your other marketing objectives while improving the customer experience.You may also use CTA buttons to help users navigate multi-step processes, like completing a purchase or signing up for an account, by breaking down complex actions i...

Capitals hold off Kings 2-1 to snap LA’s winning streak at 5

Published Fri, 07 Feb 2025 14:11:24 GMT

Washington Capitals right wing Anthony Mantha, center, celebrates his goal with center Connor McMichael, right, as Los Angeles Kings goaltender Cam Talbot stands in goal during the first period of an NHL hockey game Wednesday, Nov. 29, 2023, in Los Angeles. (AP Photo/Mark J. Terrill)(AP/Mark J. Terrill) Washington Capitals right wing Anthony Mantha, center, celebrates his goal with center Connor McMichael, right, as Los Angeles Kings goaltender Cam Talbot stands in goal during the first period of an NHL hockey game Wednesday, Nov. 29, 2023, in Los Angeles. (AP Photo/Mark J. Terrill)(AP/Mark J. Terrill) LOS ANGELES (AP) — While Alex Ovechkin generates most of the attention for Washington, the Capitals’ third ...

Japan suspends its Osprey flights after the fatal crash of a US Air Force aircraft

Published Fri, 07 Feb 2025 14:11:24 GMT

TOKYO (AP) — Japan suspended flights by its Osprey aircraft Thursday, officials said, the day after a U.S. Air Force Osprey based in Japan crashed into the sea during a training mission. Tokyo has also asked the U.S. military to ground all Ospreys operating in Japan except for those searching for victims of the crash.A senior Defense Ministry official, Taro Yamato, told a parliamentary hearing that Japan has suspended flights of Ospreys beginning Thursday until details of the crash and safety are confirmed.The U.S.-made Osprey is a hybrid aircraft that takes off and lands like a helicopter but can rotate its propellers forward and cruise much faster, like an airplane, during flight.Ministry officials said a planned training flight Thursday at the Metabaru army camp in the Saga prefecture in southern Japan was canceled as part of the grounding of all 14 Japanese-owned Ospreys deployed at Japan’s Ground Self-Defense Force bases.Japan also asked the U.S. military to fly Ospreys d...

South Florida visits Hofstra after Thomas’ 40-point outing

Published Fri, 07 Feb 2025 14:11:24 GMT

South Florida Bulls (2-2) at Hofstra Pride (4-2)Hempstead, New York; Thursday, 7 p.m. ESTFANDUEL SPORTSBOOK LINE: Pride -5.5; over/under is 146BOTTOM LINE: Hofstra hosts the South Florida Bulls after Tyler Thomas scored 40 points in Hofstra’s 97-92 overtime victory over the High Point Panthers.The Pride have gone 1-1 in home games. Hofstra averages 17.7 assists per game to lead the CAA, paced by Jaquan Carlos with 6.0.South Florida went 4-7 on the road and 14-18 overall a season ago. The Bulls shot 44.6% from the field and 33.6% from 3-point range last season.___The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.Source

No. 13 Florida Atlantic hosts Liberty following Metheny’s 20-point outing

Published Fri, 07 Feb 2025 14:11:24 GMT

Liberty Flames (6-0) at Florida Atlantic Owls (5-1)Boca Raton, Florida; Thursday, 6 p.m. ESTFANDUEL SPORTSBOOK LINE: Owls -7; over/under is 146.5BOTTOM LINE: Liberty faces the No. 13 Florida Atlantic Owls after Kaden Metheny scored 20 points in Liberty’s 99-62 victory against the Maryland-Eastern Shore Hawks.The Owls have gone 1-1 at home. Florida Atlantic is second in the AAC scoring 83.0 points while shooting 49.4% from the field.The Flames play their first true road game after going 6-0 to begin the season. Liberty leads the CUSA scoring 85.8 points per game while shooting 53.1%.Florida Atlantic averages 83.0 points, 22.2 more per game than the 60.8 Liberty allows. Liberty averages 18.3 more points per game (85.8) than Florida Atlantic allows (67.5).TOP PERFORMERS: Vladislav Goldin is scoring 14.7 points per game with 6.3 rebounds and 0.8 assists for the Owls. Johnell Davis is averaging 13.8 points and 6.5 rebounds while shooting 47.5% for Florida Atlantic.Kyle Rode is ave...

No. 6 Houston takes on Xavier following Cryer’s 24-point game

Published Fri, 07 Feb 2025 14:11:24 GMT

Houston Cougars (7-0) at Xavier Musketeers (4-3)Cincinnati; Friday, 6:30 p.m. ESTBOTTOM LINE: No. 6 Houston faces the Xavier Musketeers after LJ Cryer scored 24 points in Houston’s 79-44 win over the Montana Grizzlies.The Musketeers are 3-1 in home games. Xavier has a 0-2 record in games decided by less than 4 points.The Cougars play their first true road game after going 7-0 to begin the season. Houston is 6-0 when it wins the turnover battle and averages 7.7 turnovers per game.Xavier’s average of 6.3 made 3-pointers per game this season is only 0.9 more made shots on average than the 5.4 per game Houston allows. Houston averages 8.0 more points per game (76.3) than Xavier gives up (68.3).TOP PERFORMERS: Quincy Olivari is shooting 37.5% from beyond the arc with 2.1 made 3-pointers per game for the Musketeers, while averaging 13.4 points and 5.1 rebounds. Desmond Claude is shooting 48.9% and averaging 16.7 points for Xavier.Cryer averages 3.1 made 3-pointers per game for...

Kenney and Bryant host Brown

Published Fri, 07 Feb 2025 14:11:24 GMT

Bryant Bulldogs (4-4) at Brown Bears (2-6)Providence, Rhode Island; Friday, 7 p.m. ESTBOTTOM LINE: Bryant visits the Brown Bears after Sherif Kenney scored 25 points in Bryant’s 108-74 victory against the Springfield (MA) Pride.The Bears have gone 1-1 at home. Brown is second in the Ivy League in rebounding with 36.5 rebounds. Nana Owusu-Anane leads the Bears with 8.6 boards.The Bulldogs are 1-3 in road games. Bryant ranks eighth in the America East with 7.1 offensive rebounds per game led by Earl Timberlake averaging 1.6.Brown makes 42.8% of its shots from the field this season, which is 4.8 percentage points higher than Bryant has allowed to its opponents (38.0%). Bryant averages 10.6 made 3-pointers per game this season, 2.2 more made shots on average than the 8.4 per game Brown allows.TOP PERFORMERS: Kino Lilly Jr. is scoring 20.3 points per game and averaging 2.0 rebounds for the Bears. Felix Kloman is averaging 1.3 made 3-pointers for Brown.Kenney is averaging 18.9 point...

Brooks and Butler host Texas Tech

Published Fri, 07 Feb 2025 14:11:24 GMT

Texas Tech Red Raiders (5-1) at Butler Bulldogs (5-2)Indianapolis; Thursday, 6:30 p.m. ESTFANDUEL SPORTSBOOK LINE: Bulldogs -1.5; over/under is 138.5BOTTOM LINE: Butler hosts the Texas Tech Red Raiders after Pierre Brooks scored 25 points in Butler’s 70-56 win over the Boise State Broncos.The Bulldogs have gone 3-0 in home games. Butler is 5-1 in games decided by 10 or more points.The Red Raiders play their first true road game after going 5-1 with a 2-1 record in neutral-site games to start the season. Texas Tech is fifth in the Big 12 giving up 60.7 points while holding opponents to 38.9% shooting.Butler averages 7.9 made 3-pointers per game, 1.2 more made shots than the 6.7 per game Texas Tech gives up. Texas Tech has shot at a 41.4% clip from the field this season, 3.1 percentage points higher than the 38.3% shooting opponents of Butler have averaged.TOP PERFORMERS: Brooks is scoring 16.7 points per game and averaging 3.7 rebounds for the Bulldogs. Jahmyl Telfort is avera...

Buie and Northwestern host No. 1 Purdue

Published Fri, 07 Feb 2025 14:11:24 GMT

Purdue Boilermakers (7-0) at Northwestern Wildcats (5-1)Evanston, Illinois; Friday, 9 p.m. ESTBOTTOM LINE: Northwestern plays the No. 1 Purdue Boilermakers after Boo Buie scored 23 points in Northwestern’s 89-67 win over the Northern Illinois Huskies.The Wildcats are 4-0 on their home court. Northwestern averages 8.2 turnovers per game and is 5-1 when it has fewer turnovers than its opponents.The Boilermakers play their first true road game after going 7-0 to begin the season. Purdue ranks fifth in the Big Ten scoring 35.1 points per game in the paint led by Zach Edey averaging 13.7.Northwestern makes 45.9% of its shots from the field this season, which is 8.4 percentage points higher than Purdue has allowed to its opponents (37.5%). Purdue has shot at a 49.5% clip from the field this season, 4.8 percentage points greater than the 44.7% shooting opponents of Northwestern have averaged.The Wildcats and Boilermakers match up Friday for the first time in conference play this seas...

UAPB visits No. 25 Oklahoma after Milton’s 25-point game

Published Fri, 07 Feb 2025 14:11:24 GMT

Arkansas-Pine Bluff Golden Lions (4-4) at Oklahoma Sooners (6-0)Norman, Oklahoma; Thursday, 8 p.m. ESTFANDUEL SPORTSBOOK LINE: Sooners -29; over/under is 154.5BOTTOM LINE: UAPB visits the No. 25 Oklahoma Sooners after Kylen Milton scored 25 points in UAPB’s 85-60 win against the Arkansas Baptist Buffaloes.The Sooners are 4-0 in home games. Oklahoma has a 1-0 record in games decided by 3 points or fewer.The Golden Lions have gone 1-3 away from home. UAPB leads the SWAC with 17.1 assists. Rashad Williams leads the Golden Lions with 4.1.Oklahoma makes 50.4% of its shots from the field this season, which is 3.6 percentage points higher than UAPB has allowed to its opponents (46.8%). UAPB scores 27.6 more points per game (87.4) than Oklahoma gives up (59.8).TOP PERFORMERS: Otega Oweh is shooting 66.1% and averaging 15.0 points for the Sooners. Le’Tre Darthard is averaging 1.7 made 3-pointers for Oklahoma.Milton is shooting 60.7% and averaging 20.9 points for the Golden Lions...